Sugar confectionery in Romania is expected to return to positive volume growth over the forecast period. While economic uncertainties will persist in the short-term - the outlook is more optimistic due to an anticipated decrease in inflation and gradual recovery of purchasing power.
Romania’s sugar confectionery market is expected to remain relatively unsophisticated over the forecast period. As a result, private label products are likely to retain a strong position, as they are perceived be largely similar to branded alternatives in the eyes of consumers.
Premium brands such as Winterfresh, Tic Tac, Mentos, and Airwaves are expected to continue targeting urban professionals in large cities. These products are perceived to offer added health benefits - particularly breath freshness - which helps justify their relatively higher price points.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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