Over the forecast period, sugar confectionery demand in New Zealand is expected to gradually return to pre-pandemic volume levels, supported by the rebound of impulse-led purchasing and a stabilising macroeconomic environment. As consumer routines normalise and out-of-home occasions increase, categories such as sugar confectionery, particularly single-serve formats, novelty items, and limited editions, are well positioned to regain momentum.
The opening of BP Connect Karaka underscores the growing strategic importance of the convenience retailers channel in shaping the distribution landscape for sugar confectionery in New Zealand. As leading operators such as BP continue to expand their national footprint, now surpassing 200 locations, the convenience retailers channel is emerging as a key touchpoint for capturing on-the-go consumption in high-growth residential corridors.
The increasing consumer focus on health and wellbeing is poised to be a transformative force in shaping the future of New Zealand’s sugar confectionery market. Over the forecast period, reduced sugar and low sugar formulations are expected to become central to product development, as manufacturers shift their strategies to align with evolving health priorities.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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