PROSPECTS AND OPPORTUNITIES
Volume sales set for full recovery
Over the forecast period, sugar confectionery demand in New Zealand is expected to gradually return to pre-pandemic volume levels, supported by the rebound of impulse-led purchasing and a stabilising macroeconomic environment. As consumer routines normalise and out-of-home occasions increase, categories such as sugar confectionery, particularly single-serve formats, novelty items, and limited editions, are well positioned to regain momentum.
Convenience retailers emerges as a strategic growth channel for sugar confectionery
The opening of BP Connect Karaka underscores the growing strategic importance of the convenience retailers channel in shaping the distribution landscape for sugar confectionery in New Zealand. As leading operators such as BP continue to expand their national footprint, now surpassing 200 locations, the convenience retailers channel is emerging as a key touchpoint for capturing on-the-go consumption in high-growth residential corridors.
Health-led innovation reshaping the future of sugar confectionery
The increasing consumer focus on health and wellbeing is poised to be a transformative force in shaping the future of New Zealand’s sugar confectionery market. Over the forecast period, reduced sugar and low sugar formulations are expected to become central to product development, as manufacturers shift their strategies to align with evolving health priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in New Zealand?
- Which are the leading brands in Sugar Confectionery in New Zealand?
- How are products distributed in Sugar Confectionery in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in New Zealand - Category analysis
KEY DATA FINDINGS
Sugar confectionery sales supported by positioning as an affordable indulgence
Mondelez defends its lead while Morinaga sets the pace for innovation and growth
Supermarkets and convenience retailers dominate sales
Volume sales set for full recovery
Convenience retailers emerges as a strategic growth channel for sugar confectionery
Health-led innovation reshaping the future of sugar confectionery
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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