Sugar confectionery will only register marginal constant value growth over the forecast period, with volume sales falling further. The maturity of sugar confectionery, as well continuing concern about the high sugar content, will continue to dampen volume sales, particularly for products such as boiled sweets and other sugar confectionery.
New flavour profiles will emerge. Consumers will increasingly be willing to experiment and embrace bolder flavour combinations as they are increasingly exposed to global trends, thanks to the influence of social media.
As consumers become increasingly concerned about the high sugar content of sugar confectionery, those companies that can demonstrate an ability to innovate and adopt a healthier positioning may be better positioned to increase their future growth potential. Therefore, brands will likely start to adapt, with sugar-free in particular set to be a growing segment.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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