PROSPECTS AND OPPORTUNITIES
Consumer health awareness should fuel demand for sugar-free innovations
Sales of sugar confectionery are expected to see steady growth over the forecast period in value and volume terms. This should be supported by new product development and innovation and robust marketing and promotional strategies.
Brands to utilise celebrity endorsements to engage fans and boost sales
Sugar confectionery brands are increasingly using fan marketing to drive sales and to build brand awareness, as the Thai entertainment industry continues to grow, leading to the rise of Thai celebrities with large fan bases and increased recognition. Collaborations between brands and celebrities can help increase brand awareness, reach target customers, and increase sales.
Health and beauty trends set to drive innovation in sugar confectionery
Sugar confectionery is no longer seen just as a delicious snack or indulgence, but it can now also be a source of nutrients that benefit the body, with some products providing added vitamins, fibre, and collagen, for instance. Responding to the needs of an increasingly health-conscious market, some players have released products that claim to provide added health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Thailand?
- Which are the leading brands in Sugar Confectionery in Thailand?
- How are products distributed in Sugar Confectionery in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Thailand - Category analysis
KEY DATA FINDINGS
Gummies and jellies driving growth with innovative flavours and formats
Mondelez retains the lead while Sunsu grows rapidly through fan Marketing
Small local grocers lead sales but supermarkets seeing rapid growth
Consumer health awareness should fuel demand for sugar-free innovations
Brands to utilise celebrity endorsements to engage fans and boost sales
Health and beauty trends set to drive innovation in sugar confectionery
Snacks in Thailand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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