Sales of sugar confectionery are expected to see steady growth over the forecast period in value and volume terms. This should be supported by new product development and innovation and robust marketing and promotional strategies.
Sugar confectionery brands are increasingly using fan marketing to drive sales and to build brand awareness, as the Thai entertainment industry continues to grow, leading to the rise of Thai celebrities with large fan bases and increased recognition. Collaborations between brands and celebrities can help increase brand awareness, reach target customers, and increase sales.
Sugar confectionery is no longer seen just as a delicious snack or indulgence, but it can now also be a source of nutrients that benefit the body, with some products providing added vitamins, fibre, and collagen, for instance. Responding to the needs of an increasingly health-conscious market, some players have released products that claim to provide added health benefits.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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