PROSPECTS AND OPPORTUNITIES
Rising interest in international products
Mexican sugar confectionery products were once limited to small ethnic food stores in Guatemala, but their availability has expanded significantly in recent years. Tajin, chamoy, tamarind, and Mexican flavours in general have become increasingly popular among local consumers.
Social media will become increasingly important for advertising
Over the forecast period, promotional activity is expected to increase across social media platforms. Popular platforms like TikTok and Instagram will be key tools for showcasing new product launches, offering price promotions, and leveraging influencers to boost visibility.
Better-for-you products are expected as health and wellness grows
As higher-income consumers become increasingly aware of better-for-you sugar confectionery products when they travel, rising interest in such products is expected in Guatemala over the coming years. Products with a lower sugar content, natural fruit flavouring, and a lack of artificial flavours, sweeteners, and chemicals, may grow in popularity among this niche segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Guatemala?
- Which are the leading brands in Sugar Confectionery in Guatemala?
- How are products distributed in Sugar Confectionery in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Guatemala - Category analysis
KEY DATA FINDINGS
Children’s birthday parties drive sales
Colombina SA leads sugar confectionery
Small local grocers offer a variety of sugar confectionery products
Rising interest in international products
Social media will become increasingly important for advertising
Better-for-you products are expected as health and wellness grows
Snacks in Guatemala - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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