Mexican sugar confectionery products were once limited to small ethnic food stores in Guatemala, but their availability has expanded significantly in recent years. Tajin, chamoy, tamarind, and Mexican flavours in general have become increasingly popular among local consumers.
Over the forecast period, promotional activity is expected to increase across social media platforms. Popular platforms like TikTok and Instagram will be key tools for showcasing new product launches, offering price promotions, and leveraging influencers to boost visibility.
As higher-income consumers become increasingly aware of better-for-you sugar confectionery products when they travel, rising interest in such products is expected in Guatemala over the coming years. Products with a lower sugar content, natural fruit flavouring, and a lack of artificial flavours, sweeteners, and chemicals, may grow in popularity among this niche segment.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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