Sugar Confectionery in Kenya

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Overview:

Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sugar Confectionery industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sugar Confectionery in Kenya report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volume and value sizes, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent research methodology, conducted in-country

This report answers:

• What is the market size of Sugar Confectionery in Kenya?
• Which are the leading brands in Sugar Confectionery in Kenya?
• How are products distributed in Sugar Confectionery in Kenya?
• How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
• What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
• How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
• How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
• Where is future growth expected to be most dynamic?
• How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?