Sugar confectionery in Indonesia is forecast to experience steady growth, with retail sales projected to increase at a current value CAGR of 4% over the next five years, reaching IDR18.9 trillion.
In Indonesia, where emotional connection significantly influences consumer behaviour, creating sentimental value around sugar confectionery products has emerged as a potent strategy for brands aiming to foster loyalty and attract new audiences. Many companies have successfully adopted this approach by releasing special-edition products, packaging, and events tied to major celebrations such as Christmas, Valentine’s Day, and Hari Raya.
In Indonesia, where consumer trust is intrinsically linked to product safety and religious compliance, sugar confectionery companies have increasingly prioritised promoting their halal and BPOM certifications. These certifications are crucial in assuring consumers, especially parents, of the safety and appropriateness of their products for their families.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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