PROSPECTS AND OPPORTUNITIES
Growth anticipated despite challenges of fluctuating sugar prices and rising competition
Sugar confectionery in Indonesia is forecast to experience steady growth, with retail sales projected to increase at a current value CAGR of 4% over the next five years, reaching IDR18.9 trillion.
Creating an emotional connection and offering experiences could be ways to attract consumers
In Indonesia, where emotional connection significantly influences consumer behaviour, creating sentimental value around sugar confectionery products has emerged as a potent strategy for brands aiming to foster loyalty and attract new audiences. Many companies have successfully adopted this approach by releasing special-edition products, packaging, and events tied to major celebrations such as Christmas, Valentine’s Day, and Hari Raya.
Safety and health and wellness likely to be important to consumers
In Indonesia, where consumer trust is intrinsically linked to product safety and religious compliance, sugar confectionery companies have increasingly prioritised promoting their halal and BPOM certifications. These certifications are crucial in assuring consumers, especially parents, of the safety and appropriateness of their products for their families.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Indonesia?
- Which are the leading brands in Sugar Confectionery in Indonesia?
- How are products distributed in Sugar Confectionery in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Indonesia - Category analysis
KEY DATA FINDINGS
Gummies and jellies drives growth, as these are particularly popular among the younger population
Leading player Yupi extends its share due to active product development
Convenience stores rises strongly, although small local grocers continues to dominate
Growth anticipated despite challenges of fluctuating sugar prices and rising competition
Creating an emotional connection and offering experiences could be ways to attract consumers
Safety and health and wellness likely to be important to consumers
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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