PROSPECTS AND OPPORTUNITIES
Stable value and improving volume expected, driven by new innovations and the Lavas/Ion partnership
Value sales of sugar confectionery will remain stable over the forecast period, while volume sales are expected to increase into marginally positive figures. There is still a lot of room for the category to develop, meaning new products in terms of flavours, functionality, and textures.
Halva will remain a popular sweet treat
Halva will remain a popular sweet treat in Greece over the forecast period. In sugar confectionery, halva has been gaining more traction with many new flavours and textures being available.
High-sugar products will lose appeal and be replaced with updated variants
At the same time, high-sugar lollipops and other sugary treats, especially products targeted to children, will likely see a decline in demand. In order to mitigate this, manufacturers of these products will innovate to improve their appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Greece?
- Which are the leading brands in Sugar Confectionery in Greece?
- How are products distributed in Sugar Confectionery in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Greece - Category analysis
KEY DATA FINDINGS
Steady growth with “other” sugar confectionery an area of development
Mondelez maintains lead thanks to Halls, while Lavdas benefits from popular image and investment from Ion
Small local grocers benefit from convenience, while supermarkets offer deals on alternative sugar confectionery products
Stable value and improving volume expected, driven by new innovations and the Lavas/Ion partnership
Halva will remain a popular sweet treat
High-sugar products will lose appeal and be replaced with updated variants
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Key trends in 2025
Competitive landscape
Channel developments
What's next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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