PROSPECTS AND OPPORTUNITIES
Players could look to balance indulgence with functionality to push sales
The outlook for sugar confectionery in Malaysia remains cautiously optimistic. While health concerns and economic pressures are reshaping consumer behaviour, the category continues to benefit from its affordability and emotional appeal.
Online sales and marketing set to play a more prominent role in the market
Digital platforms are playing an increasingly important role in the sugar confectionery market. Social media, particularly TikTok and Instagram, has become a powerful tool for driving product discovery and engagement.
Health and sustainability concerns likely to inform new product development
Health and safety regulations are becoming more prominent in the sugar confectionery space. Following a tragic incident involving a child choking on a jelly candy in early 2025, the Malaysian Ministry of Health has increased scrutiny on jelly-based products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Malaysia?
- Which are the leading brands in Sugar Confectionery in Malaysia?
- How are products distributed in Sugar Confectionery in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Malaysia - Category analysis
KEY DATA FINDINGS
Innovation and social media breathing life into sugar confectionery
Little change in the competitive landscape
Small local grocers dominate sales but lose share to convenience retailers
Players could look to balance indulgence with functionality to push sales
Online sales and marketing set to play a more prominent role in the market
Health and sustainability concerns likely to inform new product development
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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