PROSPECTS AND OPPORTUNITIES
Flat performance expected, as sugar confectionery approaches maturity
Volume sales of sugar confectionery in Croatia are expected to remain flat over the forecast period. The category is considered relatively mature, with few opportunities for increased consumption.
Health and sustainability trends will drive product innovation
Better-for you offerings are becoming a key feature of new product development across Croatia’s sugar confectionery market. Domestic leader Kraš, along with other producers, continues to expand its range of sugar-free and reduced-sugar ranges in response to rising consumer demand for healthier alternatives.
Digitalisation is poised to transform production and logistics
In Croatia, the sugar confectionery sector is undergoing significant technological and digital transformation, led by both domestic and international players. Atlantic Grupa, for example, utilises a Manufacturing Execution System (MES) integrated with its SAP S/4HANA ERP platform to optimise production efficiency, streamline procurement, and improve supply chain operations.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Croatia?
- Which are the leading brands in Sugar Confectionery in Croatia?
- How are products distributed in Sugar Confectionery in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Croatia - Category analysis
KEY DATA FINDINGS
Sugar confectionery sees modest growth, driven by health-focused innovation
Kraš continues to lead sales
Supermarket chains retain their dominance while e-commerce gains traction
Flat performance expected, as sugar confectionery approaches maturity
Health and sustainability trends will drive product innovation
Digitalisation is poised to transform production and logistics
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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