PROSPECTS AND OPPORTUNITIES
Lack of innovation is a hindrance to growth potential
Over the forecast period, sugar confectionery in Georgia is projected to experience modest growth in both volume and value terms, driven by its affordability and strong consumer preference for traditional favourites such as gummies, toffees, and boiled sweets. However, higher growth is hindered by a lack of innovation and limited investment in new product development.
Promotions and flavour variety key to maintaining consumer interest
Despite being more affordable and having a lower unit price than chocolate confectionery, sugar confectionery is expected to face increasing price sensitivity among consumers. As a result, promotions are becoming one of the key competitive tools in the category.
Products marketed with health-focused messaging are unlikely to gain traction
Health-focused trends, such as plant-based formulations, natural ingredients, and “wholesome” claims, are not expected to be relevant in sugar confectionery over the forecast period. In Georgia, confectionery continues to be viewed primarily as an indulgent treat rather than a source of health or functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Georgia?
- Which are the leading brands in Sugar Confectionery in Georgia?
- How are products distributed in Sugar Confectionery in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Georgia - Category analysis
KEY DATA FINDINGS
Strong tradition and affordability support growth in 2025
Highly fragmented market
Retail chains have significant bargaining power and dictate terms to suppliers
Lack of innovation is a hindrance to growth potential
Promotions and flavour variety key to maintaining consumer interest
Products marketed with health-focused messaging are unlikely to gain traction
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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