Over the forecast period, sugar confectionery in Georgia is projected to experience modest growth in both volume and value terms, driven by its affordability and strong consumer preference for traditional favourites such as gummies, toffees, and boiled sweets. However, higher growth is hindered by a lack of innovation and limited investment in new product development.
Despite being more affordable and having a lower unit price than chocolate confectionery, sugar confectionery is expected to face increasing price sensitivity among consumers. As a result, promotions are becoming one of the key competitive tools in the category.
Health-focused trends, such as plant-based formulations, natural ingredients, and “wholesome” claims, are not expected to be relevant in sugar confectionery over the forecast period. In Georgia, confectionery continues to be viewed primarily as an indulgent treat rather than a source of health or functional benefits.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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