PROSPECTS AND OPPORTUNITIES
Locals showing a strong interest in new trends and novelties
Sales of sugar confectionery are projected to continue posting steady growth over the forecast period, backed by the enduring popularity of these small indulgences. Gummies and jellies is projected to remain the most dynamic category over the forecast period with these products being the focus of innovation from key players like Haribo.
Innovation likely to remain focused on flavours, formats and convenience
Unlike chocolate confectionery or gum, the sugar confectionery space in Hungary has seen minimal digital innovation so far. Most innovation remains focused on flavours, formats, and convenience rather than tech-heavy transformation.
Natural and functional products could make headway
While sugar confectionery still thrives on indulgence, health-oriented options are quietly expanding. For example, some players are replacing the sugar content in their products with natural sweeteners such as xylitol, which could encourage more health-conscious parents to purchase these products for their children.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Hungary?
- Which are the leading brands in Sugar Confectionery in Hungary?
- How are products distributed in Sugar Confectionery in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Hungary - Category analysis
KEY DATA FINDINGS
Consumers choose gummies over hard candies with a focus on flavour
Battle of the brands: legacy versus local
Shelf space and positioning remains key in an impulse driven market
Locals showing a strong interest in new trends and novelties
Innovation likely to remain focused on flavours, formats and convenience
Natural and functional products could make headway
Snacks in Hungary - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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