PROSPECTS AND OPPORTUNITIES
Total volume sales expected to return to growth in 2026
Sugar confectionery retail volume and current value sales are expected to increase at modest but reasonably steady rates over the forecast period. Together with the further easing of cost-of-living pressures in Estonia, traditional consumption habits should ensure overall demand remains buoyant.
Health concerns will continue to shape innovation
The health and wellness trend will continue to have a major bearing on new product development activity in sugar confectionery over the forecast period. Producers in all categories are expected to respond to growing public concerns about obesity and related ailments by expanding their offers of reduced sugar and sugar-free options.
Further distribution gains projected for e-commerce
E-commerce looks set to gain importance in terms of sugar confectionery distribution over the forecast period. While remaining a relatively minor channel in the category, its share of total value sales should increase steadily in line with rising consumer appreciation for the convenience and extensive variety that online shopping provides.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Estonia?
- Which are the leading brands in Sugar Confectionery in Estonia?
- How are products distributed in Sugar Confectionery in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Estonia - Category analysis
KEY DATA FINDINGS
More stable inflationary environment helps to slow rate of decline in volume sales
Kalev AS continues to lead sugar confectionery
Distribution remains concentrated in the supermarkets channel
Total volume sales expected to return to growth in 2026
Health concerns will continue to shape innovation
Further distribution gains projected for e-commerce
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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