Sugar confectionery retail volume and current value sales are expected to increase at modest but reasonably steady rates over the forecast period. Together with the further easing of cost-of-living pressures in Estonia, traditional consumption habits should ensure overall demand remains buoyant.
The health and wellness trend will continue to have a major bearing on new product development activity in sugar confectionery over the forecast period. Producers in all categories are expected to respond to growing public concerns about obesity and related ailments by expanding their offers of reduced sugar and sugar-free options.
E-commerce looks set to gain importance in terms of sugar confectionery distribution over the forecast period. While remaining a relatively minor channel in the category, its share of total value sales should increase steadily in line with rising consumer appreciation for the convenience and extensive variety that online shopping provides.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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