Sales of overall sugar confectionery are expected to rise over the forecast period, with both volume and value growth led by medicated confectionery. Medicated confectionery saw rapid expansion during the COVID-19 pandemic and continues to sustain steady growth, with promising potential for further expansion.
As one of Taiwan’s most iconic nostalgic brands, Morinaga Milk Caramel has long been cherished for its rich milky flavour and smooth, creamy texture. However, as trends evolve and younger consumers seek novelty and freshness, Morinaga has not remained stagnant.
Taiwan’s gummy segment has been undergoing a notable shift toward premiumisation and refinement, evolving beyond its traditional association with children to become a sophisticated, feel-good indulgence for adults. This trend is marked by the rise of gourmet gummies positioned as luxury treats that combine taste, design, and experience.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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