There will be marginal constant value growth over the forecast period, in what is mature product area, with little room for further growth. In addition, parents are concerned about the high sugar content of sugar confectionery and will restrict children’s consumption as much as possible.
As consumers become increasingly concerned about the high sugar content of sugar confectionery, those companies that can demonstrate an ability to innovate and adopt a healthier positioning may be better positioned to increase their future growth potential. Therefore, brands will likely start to adapt, with sugar-free in particular set to be a growing segment.
Medicated confectionery will be one of the few offerings that will see volume growth. Continuing cold winters and the spread of the cold virus will continue to support value sales.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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