PROSPECTS AND OPPORTUNITIES
Growth set to continue, but health and wellness will reshape demand
Sugar confectionery in Saudi Arabia is forecast to rise modestly in the forecast period, driven by the appeal of low-cost indulgence, seasonal gifting, and consistent demand from children and teenagers, particularly for gummy and chewy formats. Retail sales are set to increase at a current value CAGR of 8%, reaching SAR3.
Innovation will remain limited, but packaging and digital visibility set to evolve
Advances are expected to remain modest in sugar confectionery in Saudi Arabia, with limited developments in terms of production and ingredients. Primary developments are anticipated in packaging, in which manufacturers are expected to increasingly adopt resealable pouches, portion packs, and seasonal formats designed to enhance convenience and cater to gifting occasions.
Health scrutiny and future sugar regulation are the biggest watchpoints
In the forecast period, sugar confectionery in Saudi Arabia is expected to undergo significant transformation, primarily driven by the rising influence of health and wellness trends. Urban and high-income households are increasingly prioritising healthier lifestyles, leading to growing demand for sugar-free, natural, and portion-controlled sugar confectionery options.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Saudi Arabia?
- Which are the leading brands in Sugar Confectionery in Saudi Arabia?
- How are products distributed in Sugar Confectionery in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales of sugar confectionery grow as indulgence and gifting remain strong
Local leader holds its ground, while Perfetti Van Melle sees dynamic growth
Offline dominance persists, but retail e-commerce gains momentum
Growth set to continue, but health and wellness will reshape demand
Innovation will remain limited, but packaging and digital visibility set to evolve
Health scrutiny and future sugar regulation are the biggest watchpoints
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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