PROSPECTS AND OPPORTUNITIES
Steady growth predicted for sugar confectionery in the years ahead
Sales of sugar confectionery in Denmark are projected to increase steadily over the forecast period, driven by consistent demand, robust brand loyalty, and the category’s significant cultural relevance. Despite the growing discourse on health, Danes regard sugar confectionery as an acceptable indulgence, particularly during social and seasonal events.
Technology set to continue apace, driving innovation
Digital and technological advancements are anticipated to contribute modestly yet significantly to the development of sugar confectionery in Denmark over the forecast period. Innovation will primarily focus on product packaging and distribution rather than large-scale shifts in manufacturing.
Players will continue to tap into Danes’ strong affinity with liquorice
Over the forecast period, growth is expected to be driven by a strong cultural preference for flavour intensity, novelty, and traditional indulgence, particularly within liquorice. Danish consumers continue to regard sugar confectionery as a pleasurable treat, and brands will respond by focusing on innovation in taste, format, and seasonal relevance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Denmark?
- Which are the leading brands in Sugar Confectionery in Denmark?
- How are products distributed in Sugar Confectionery in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Denmark - Category analysis
KEY DATA FINDINGS
Moderate current value growth in 2025, with gummies and jellies the largest subcategory
Haribo’s gummies and jellies maintain a strong presence in key distribution channels
Discounters lead sales as price sensitivity continues
Steady growth predicted for sugar confectionery in the years ahead
Technology set to continue apace, driving innovation
Players will continue to tap into Danes’ strong affinity with liquorice
Snacks in Denmark - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!