Retail value (constant 2025 prices) sales of sugar confectionery are projected to grow quite modestly, but steadily over the forecast period. Consumers continue to look for individual indulgence.
Innovative marketing and creating a strong brand image are ways to increase consumer loyalty and improve positioning. For example, in 2023, Orkla Confectionery & Snacks Finland’s Panda was the first confectionery brand to secure the Design of Finland label, for an iconic liquorice flower design, Lakukka.
Health and wellness is set to continue to impact new product developments in sugar confectionery. As Finns are increasingly worried about their sugar consumption, more guilt-free sugar confectionery is expected to be seen.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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