PROSPECTS AND OPPORTUNITIES
Indulgence to remain a driver
Retail value (constant 2025 prices) sales of sugar confectionery are projected to grow quite modestly, but steadily over the forecast period. Consumers continue to look for individual indulgence.
Innovative marketing to create a strong brand image
Innovative marketing and creating a strong brand image are ways to increase consumer loyalty and improve positioning. For example, in 2023, Orkla Confectionery & Snacks Finland’s Panda was the first confectionery brand to secure the Design of Finland label, for an iconic liquorice flower design, Lakukka.
Health and wellness and food waste to inform new launches and sustainability measures
Health and wellness is set to continue to impact new product developments in sugar confectionery. As Finns are increasingly worried about their sugar consumption, more guilt-free sugar confectionery is expected to be seen.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Finland?
- Which are the leading brands in Sugar Confectionery in Finland?
- How are products distributed in Sugar Confectionery in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Finland - Category analysis
KEY DATA FINDINGS
Liquorice leads with a large and varied selection
Fazer continues to see new launches
Large modern grocery retailers win over consumers with large selections and easy access
Indulgence to remain a driver
Innovative marketing to create a strong brand image
Health and wellness and food waste to inform new launches and sustainability measures
Snacks in Finland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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