Sugar confectionery sales are projected to continue increasing in current value terms during the forecast period, albeit at a decelerated rate compared to the review period. Volume sales are also anticipated to experience limited growth.
Social media has become an effective avenue for promoting emerging trends, particularly among brands targeting younger demographics, such as those offering gummies. Companies seeking entry into the category or wishing to establish direct communication with consumers often utilise platforms like Instagram and TikTok for their outreach efforts.
Innovation paired with functionality will continue to shape industry trends over the forecast period. As the number of gluten-intolerant consumers increases, brands are developing products that cater to these dietary requirements while embracing innovation.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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