PROSPECTS AND OPPORTUNITIES
Growth in current value terms will be driven by innovation
Sugar confectionery sales are projected to continue increasing in current value terms during the forecast period, albeit at a decelerated rate compared to the review period. Volume sales are also anticipated to experience limited growth.
Online presence through social media vital for consumer engagement
Social media has become an effective avenue for promoting emerging trends, particularly among brands targeting younger demographics, such as those offering gummies. Companies seeking entry into the category or wishing to establish direct communication with consumers often utilise platforms like Instagram and TikTok for their outreach efforts.
Functionality will continue trending in the years ahead
Innovation paired with functionality will continue to shape industry trends over the forecast period. As the number of gluten-intolerant consumers increases, brands are developing products that cater to these dietary requirements while embracing innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Portugal?
- Which are the leading brands in Sugar Confectionery in Portugal?
- How are products distributed in Sugar Confectionery in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Portugal - Category analysis
KEY DATA FINDINGS
Growth driven by medicated confectionery in 2025
Private label attracts price-conscious consumers to register dynamic share growth
Supermarkets leads distribution, but e-commerce gains share
Growth in current value terms will be driven by innovation
Online presence through social media vital for consumer engagement
Functionality will continue trending in the years ahead
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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