Ice cream will maintain overall steady sales over the forecast period, due to its ongoing popularity in Greece both with locals and with tourists. Ice cream is a nostalgic snack which is an appealing indulgence to a wide range of consumers, especially during the summer months.
Plant-based ingredients and sustainability trends will become more common in the ice cream industry over the forecast period, especially given growing consumer concerns about cow’s milk and its connection to potential health issues. This has been a key driver for developments in alternative options such as plant-based and vegan ice cream, with frozen yoghurt another option which caters to the overarching health and wellness trends.
Ice cream holds a lot of scope for new developments, thus, new players, new brands, and potential acquisitions and partnerships are expected over the forecast period. This is a trend which is seen across snacks in Greece in general, with companies joining together to enhance their overall portfolios, and manufacturers enhancing their production capacities.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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