Retail volume sales of ice cream in Norway are expected to continue growing steadily over the forecast period, supported by several reinforcing trends. Warmer and longer summers, combined with the perception of ice cream, particularly water-based varieties, as a relatively light and guilt-free indulgence, underpin this growth.
Across the forecast period, digital marketing will play an increasingly important role in supporting product launches and brand engagement, especially among younger consumers. For example, Henning-Olsen’s use of social media influencers and its Haaland co-branded campaign helped to generate excitement among younger consumers.
Health and sustainability will remain important across the forecast period. In general, ice cream is not perceived as particularly unhealthy by Norwegian consumers, especially water-based or fruit-based varieties, which are often viewed as lighter options compared to other snacks.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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