PROSPECTS AND OPPORTUNITIES
Plant-based ice cream is expected to remain the best-performing category, supporting forecast growth
Retail volume sales of ice cream in Norway are expected to continue growing steadily over the forecast period, supported by several reinforcing trends. Warmer and longer summers, combined with the perception of ice cream, particularly water-based varieties, as a relatively light and guilt-free indulgence, underpin this growth.
Innovation in ice cream is set to focus on flavour, format, and plant-based options
Across the forecast period, digital marketing will play an increasingly important role in supporting product launches and brand engagement, especially among younger consumers. For example, Henning-Olsen’s use of social media influencers and its Haaland co-branded campaign helped to generate excitement among younger consumers.
Health and sustainability will influence a small, but growing group of shoppers
Health and sustainability will remain important across the forecast period. In general, ice cream is not perceived as particularly unhealthy by Norwegian consumers, especially water-based or fruit-based varieties, which are often viewed as lighter options compared to other snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Norway?
- Which are the leading brands in Ice Cream in Norway?
- How are products distributed in Ice Cream in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Norway - Category analysis
KEY DATA FINDINGS
Growth for ice cream in Norway is driven by innovation, health trends, and seasonal demand
Hennig-Olsen and Diplom-Is Maintain dominant amid growing niche competition
Supermarkets and discounters lead while retail e-commerce gains ground
Plant-based ice cream is expected to remain the best-performing category, supporting forecast growth
Innovation in ice cream is set to focus on flavour, format, and plant-based options
Health and sustainability will influence a small, but growing group of shoppers
Snacks in Norway - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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