PROSPECTS AND OPPORTUNITIES
Value growth is set to remain positive, while volume will continue to be challenged
Ice cream sales are expected to remain positive in value terms, while volume is projected to decline slightly or remain flat due to the continued retention of relatively high retail prices. Following the termination of local production by Unilever Ice Cream Bulgaria EOOD in 2025, the market will become fully dominated by international players and imported products, making retail prices more dependent on foreign producers.
Health-driven recipes and clean labels will be the focus of ongoing innovations
The most notable innovations in Bulgaria’s ice cream market are expected to be in the health-focused segments, particularly products with added protein and no added sugar. A standout example is IcePro, a protein-rich, sugar-free ice cream that has increased its protein content from 15g to 37.
Sustainability is set to shape the future of ice cream in Bulgaria
In 2023, a Forbes Bulgaria report stated that the Commission for Protection of Competition (CPC) launched an investigation into Froneri Bulgaria EOOD to assess potential involvement in prohibited vertical agreements with its distribution network. These agreements may have had the intent or effect of restricting or distorting competition in the local ice cream market.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Bulgaria?
- Which are the leading brands in Ice Cream in Bulgaria?
- How are products distributed in Ice Cream in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Bulgaria - Category analysis
KEY DATA FINDINGS
Ice cream records strong value growth while volume sales decline in 2025
Froneri Bulgaria EOOD maintains its leadership while improving its share
Supermarkets leads distribution while growth for convenience stores is driven by expansion
Value growth is set to remain positive, while volume will continue to be challenged
Health-driven recipes and clean labels will be the focus of ongoing innovations
Sustainability is set to shape the future of ice cream in Bulgaria
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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