Ice cream sales are expected to remain positive in value terms, while volume is projected to decline slightly or remain flat due to the continued retention of relatively high retail prices. Following the termination of local production by Unilever Ice Cream Bulgaria EOOD in 2025, the market will become fully dominated by international players and imported products, making retail prices more dependent on foreign producers.
The most notable innovations in Bulgaria’s ice cream market are expected to be in the health-focused segments, particularly products with added protein and no added sugar. A standout example is IcePro, a protein-rich, sugar-free ice cream that has increased its protein content from 15g to 37.
In 2023, a Forbes Bulgaria report stated that the Commission for Protection of Competition (CPC) launched an investigation into Froneri Bulgaria EOOD to assess potential involvement in prohibited vertical agreements with its distribution network. These agreements may have had the intent or effect of restricting or distorting competition in the local ice cream market.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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