PROSPECTS AND OPPORTUNITIES
Ongoing steady sales expected, supported by baseline demand and continuous new product developments
Ice cream will maintain steady sales over the forecast period, albeit at relatively low levels. This performance will be supported by baseline demand and enhanced by the ongoing new product developments expected in the category.
Technological developments set to influence snacks across various categories
In a cross-category trend, globally-strong brands in Mexico are expected to bring digital and technological advancements to help reshape product innovation, manufacturing, and distribution. For example, as seen with Mondelez International Inc (GBO), whose global food scientists use an Artificial Intelligence (AI) tool to create recipes by specifying desired characteristics, including flavour, aroma, and appearance.
Junk food ban in schools could impact sales of ice cream
In a further cross-category trend, sales of ice cream could also be impacted by the junk food ban in schools. In March 2025, Mexico enacted a nationwide ban on the sale of junk food in schools, targeting ultra-processed products high in sugars, fats, and sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Mexico?
- Which are the leading brands in Ice Cream in Mexico?
- How are products distributed in Ice Cream in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Mexico - Category analysis
KEY DATA FINDINGS
Ice cream maintains steady sales thanks to wide range of exciting and indulgent products
Unilever maintains its strong lead thanks to ongoing innovation and strategic expansion
Ice cream follows the same cross-category distribution trends
Ongoing steady sales expected, supported by baseline demand and continuous new product developments
Technological developments set to influence snacks across various categories
Junk food ban in schools could impact sales of ice cream
Snacks in Mexico - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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