PROSPECTS AND OPPORTUNITIES
Consumption less dependent on seasonality
Ice cream in Brazil is projected to see strong retail value (constant 2025 prices) growth over the forecast period, due to a combination of climatic, economic and cultural factors that reinforce both demand and consumption habits. Climate change is likely to sustain or even intensify heat waves, boosting the demand for refreshing products like ice cream across different regions of the country.
Last-mile and delivery apps and enhanced cold chain logistics
According to the Brazilian Association of Packaging (ABRE), advances in production technologies have been a key driver of the evolution of ice cream in the market. The adoption of innovative techniques, such as rapid crystallisation and next-generation stabilisers and texturisers, has allowed manufacturers to create products with smoother textures and more desirable consistencies.
Health and wellness to gain visibility within ice cream
Ice cream players in Brazil have also been adapting to align with growing health and wellness trends, reflecting consumers’ increasing demand for better for you indulgences. Reformulations aimed at reducing sugar and fat content are becoming more common, allowing brand owners to appeal to health-conscious buyers without compromising on taste and texture.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Brazil?
- Which are the leading brands in Ice Cream in Brazil?
- How are products distributed in Ice Cream in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Brazil - Category analysis
KEY DATA FINDINGS
Heat waves boost ice cream consumption
Unilever leads with portfolio depth and premium expansion initiatives
Impulse purchasing and proximity inform distribution trends
Consumption less dependent on seasonality
Last-mile and delivery apps and enhanced cold chain logistics
Health and wellness to gain visibility within ice cream
Snacks in Brazil - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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