PROSPECTS AND OPPORTUNITIES
Health focused innovations will gain popularity, but high unit prices will remain a challenge
People in India, especially those in urban areas, are becoming increasingly health conscious both in terms of what ingredients they consume and the frequency of consumption. As a result, manufacturers are tapping into this consumer need by introducing products with varied health claims to better align with evolving consumer lifestyle patterns.
Favourable weather and macro-economic conditions to benefit ice cream category
India’s ice cream category is likely to be driven by favourable weather conditions and positive macro-economic conditions supporting its expanding working population and an increasing number of households. However, with major brands relying heavily on the summer months for the bulk of retail sales, the forecast growth of ice cream will increasingly depend on how brands widen their product portfolios to align with year-round consumption demand.
Quick commerce platforms will intensify competition as new brands emerge
Over the forecast period, distribution channels and regulatory changes are likely to re-shape the trajectory of India’s ice cream industry. On the distribution front, the dominance of traditional offline retail formats will continue driven by its widespread reach, the growing presence of cold storage units, and availability of affordable pack sizes.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in India?
- Which are the leading brands in Ice Cream in India?
- How are products distributed in Ice Cream in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in India - Category analysis
KEY DATA FINDINGS
Ice cream faces unprecedented weather disruption and intense competition from close substitutes
Competition intensifies as niche brands target urban consumers
Small local grocers continue to dominate amidst growing competition from quick commerce platforms
Health focused innovations will gain popularity, but high unit prices will remain a challenge
Favourable weather and macro-economic conditions to benefit ice cream category
Quick commerce platforms will intensify competition as new brands emerge
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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