PROSPECTS AND OPPORTUNITIES
Positive outlook for ice cream, but power outages remain a risk
The outlook for Ecuador’s ice cream market is generally positive, with the take-home offerings - particularly multi-pack dairy ice cream - expected to see slightly stronger performance than impulse products. This shift reflects a growing preference for value-driven options, as households continue to manage spending carefully amid ongoing economic challenges.
Emotional marketing and digital innovation will be key player strategies
The ice cream market in Ecuador has seen strong marketing investment from major players, particularly Industrias Lácteas Toni and Unilever. Both companies are focusing on innovative campaigns and strategic partnerships to boost brand visibility and deepen consumer engagement.
Flavour innovation and brand collaborations will drive consumer engagement
Looking ahead, most product innovation in Ecuador’s ice cream market is expected to focus on developing new flavours, as brands seek to refresh their portfolios and attract both existing and new customers. A notable example comes from the Unilever stable, in the form of Pingüino’s recent launch of Gigante Fresa - a strawberry-flavoured twist on its well-known Gigante line.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Ecuador?
- Which are the leading brands in Ice Cream in Ecuador?
- How are products distributed in Ice Cream in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Ecuador - Category analysis
KEY DATA FINDINGS
Ice cream market struggles amid economic challenges
Unilever maintains leadership, but Industrias Lácteas Toni gains ground
Traditional outlets dominate, although discounters gain traction
Positive outlook for ice cream, but power outages remain a risk
Emotional marketing and digital innovation will be key player strategies
Flavour innovation and brand collaborations will drive consumer engagement
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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