Ice cream will continue to register both healthy constant value and volume growth over the forecast period. Sales will be supported by continuing interest in impulse offerings and increasing demand for take-home ice cream.
The digital space will have more on influence ice cream sales over the forecast period, through strategies such as targeted advertising and enhanced customer engagement. Retailers will also increasingly leverage digital tools such as supermarket apps, loyalty schemes, and WhatsApp flyers to promote ice cream, particularly during hotter weather and school holidays.
There will be some growth in plant-based ice cream, though it will remain niche. Interest will mainly come from younger consumers of under 35-years-of-age, who are generally more concerned about environmental issues.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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