PROSPECTS AND OPPORTUNITIES
Efforts to reduce seasonality should help to maintain robust demand
Ice cream is expected to record healthy growth in retail volume and current value terms throughout the forecast period. Along with anticipated improvements in purchasing power among Estonians, traditional consumption habits should ensure overall demand remains reasonably solid.
Dairy ice cream will remain the dominant type in Estonia
Dairy products will continue to dominate ice cream in Estonia over the forecast period, with the penetration of water varieties set to remain relatively low. Take-home dairy ice cream should retain the largest share of total volume sales, while single portion dairy ice cream is projected to show the fastest growth in this regard.
More players likely to launch reduced sugar and reduced fat products
As is the case with other snacks categories, the health and wellness trend will remain a key impetus for innovation in ice cream over the forecast period. Manufacturers will continue to respond to concerns about rising obesity rates by developing new products that are lower in sugar and fat and reformulating established ranges to achieve the same effect.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Estonia?
- Which are the leading brands in Ice Cream in Estonia?
- How are products distributed in Ice Cream in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Estonia - Category analysis
KEY DATA FINDINGS
Demand in ice cream holds up better than in the other main snacks categories
Premia Tallinna Külmhoone AS still the clear leader
Supermarkets still the main distribution channel for ice cream
Efforts to reduce seasonality should help to maintain robust demand
Dairy ice cream will remain the dominant type in Estonia
More players likely to launch reduced sugar and reduced fat products
Snacks in Estonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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