PROSPECTS AND OPPORTUNITIES
Ice cream sales are predicted to rise as seasonal expansion drives ongoing demand
Ice cream sales are projected to increase steadily over the forecast period, with sustained consumer demand expected across the next five years. While traditionally a highly seasonal product, peaking during the warmer months, ice cream has undergone a gradual seasonal expansion in recent years, a trend that is anticipated to continue.
Bite-sized innovation and cocoa alternatives are set to shape ice cream in Austria
As snacking remains a firmly established consumption habit in Austria, demand for bite-sized ice cream products is expected to rise over the forecast period. Manufacturers are likely to respond with new launches designed specifically for snacking occasions, including bite-sized ice cream balls and mini versions of popular ice cream brands.
Consumer interest in climate action and sustainability within ice cream is set to grow
Over the forecast period, consumer awareness of climate change and sustainability is set to intensify, driven by ongoing extensive media coverage of global warming. Increasingly, some consumers expect brands to prioritise environmentally friendly and fair trade products, alongside sustainable sourcing programmes, particularly for key ingredients such as cocoa and vanilla.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Austria?
- Which are the leading brands in Ice Cream in Austria?
- How are products distributed in Ice Cream in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Austria - Category analysis
KEY DATA FINDINGS
Innovation and plant-based options drive ice cream growth in 2025
Unilever Austria retains its strong lead while Froneri Austria GmbH increases its share
Supermarkets remains dominant in ice cream distribution, while small local grocers gains ground
Ice cream sales are predicted to rise as seasonal expansion drives ongoing demand
Bite-sized innovation and cocoa alternatives are set to shape ice cream in Austria
Consumer interest in climate action and sustainability within ice cream is set to grow
Snacks in Austria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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