Ice cream sales are projected to increase steadily over the forecast period, with sustained consumer demand expected across the next five years. While traditionally a highly seasonal product, peaking during the warmer months, ice cream has undergone a gradual seasonal expansion in recent years, a trend that is anticipated to continue.
As snacking remains a firmly established consumption habit in Austria, demand for bite-sized ice cream products is expected to rise over the forecast period. Manufacturers are likely to respond with new launches designed specifically for snacking occasions, including bite-sized ice cream balls and mini versions of popular ice cream brands.
Over the forecast period, consumer awareness of climate change and sustainability is set to intensify, driven by ongoing extensive media coverage of global warming. Increasingly, some consumers expect brands to prioritise environmentally friendly and fair trade products, alongside sustainable sourcing programmes, particularly for key ingredients such as cocoa and vanilla.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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