Over the forecast period, Guatemalan consumers could be increasingly attracted to ice cream with indulgent and innovative twists on traditional flavours. Manufacturers could introduce new varieties inspired by popular sugar or chocolate confectionery products, as well as well-known alcoholic and soft drinks.
While still niche, a growing number of higher-income consumers are becoming increasingly interested in vegan diets. While there are ample options for fruit-based alternatives, there are hardly any options available for consumers seeking “dairy flavoured” non-dairy ice cream.
Consumers seeking better-for-you ice cream alternatives continue to be underwhelmed by current offerings. Most brands provide basic options, such as yoghurt-flavoured or “light” versions, but these are often perceived as lacking in taste.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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