Ice cream will be the best performing snack over the forecast period, registering healthy constant value growth. While overall in snacks, there is a focus on healthier options, consumers still want to indulge occasionally and this will continue to support sales of ice cream.
With Serbians continuing to be enthusiastic consumers of ice cream and open to explore new tastes, local producers will increasingly use ingredients that reflect the country’s culinary heritage. As such, ingredients such as plum, lavender, and poppy seed, will be used to create unique flavour combinations.
There will be increasing demand for plant-based ice cream, though from a low base. Non-dairy offerings will include ice cream made from almond, coconut, and oat milk.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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