PROSPECTS AND OPPORTUNITIES
Ice cream best performing snack over forecast period
Ice cream will be the best performing snack over the forecast period, registering healthy constant value growth. While overall in snacks, there is a focus on healthier options, consumers still want to indulge occasionally and this will continue to support sales of ice cream.
Flavour key area of differentiation
With Serbians continuing to be enthusiastic consumers of ice cream and open to explore new tastes, local producers will increasingly use ingredients that reflect the country’s culinary heritage. As such, ingredients such as plum, lavender, and poppy seed, will be used to create unique flavour combinations.
Growth in plant-based ice cream, though still niche
There will be increasing demand for plant-based ice cream, though from a low base. Non-dairy offerings will include ice cream made from almond, coconut, and oat milk.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Serbia?
- Which are the leading brands in Ice Cream in Serbia?
- How are products distributed in Ice Cream in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Serbia - Category analysis
KEY DATA FINDINGS
Healthy volume growth in 2025
Frikom still dominates, but loses value share
Small local grocers continue to lead distribution
Ice cream best performing snack over forecast period
Flavour key area of differentiation
Growth in plant-based ice cream, though still niche
Snacks in Serbia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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