PROSPECTS AND OPPORTUNITIES
Maturity continues to dampen growth
Despite a more subdued picture in 2025, ice cream will continue to register positive constant value and volume growth over the forecast period. However, its maturity will continue to dampen volume sales to an extent.
Plant-based ice cream still niche, though registers some growth
While plant-based ice cream will remain niche, there will be some growth over the forecast period, with interest mainly coming from younger consumers of under 35-years-of-age, who are generally more concerned about environmental issues. In addition to plant-based, there will also be a focus on healthier options, such as high protein, reduced sugar and lactose-free.
Sustainability a key focus
Ice cream producers, such as Shin-Line, will continue to invest in advanced technologies and equipment focused on reducing energy consumption and minimising waste. There will see a focus on renewable energy sources such as solar.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Kazakhstan?
- Which are the leading brands in Ice Cream in Kazakhstan?
- How are products distributed in Ice Cream in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Kazakhstan - Category analysis
KEY DATA FINDINGS
Muted volume growth in 2025
Local player Shin-Line continues to dominate
Supermarkets gain most value share
Maturity continues to dampen growth
Plant-based ice cream still niche, though registers some growth
Sustainability a key focus
Snacks in Kazakhstan - Industry Overview
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Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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