PROSPECTS AND OPPORTUNITIES
Bright outlook for ice cream as economic pressures ease
Sales of ice cream are projected to see steady growth in retail value and volume terms over the forecast period. Ice cream is perceived as an indulgent treat by consumers and even amidst a shift in consumer habits towards healthier diets there is still room for the occasional treat.
New product development set to focus on health and wellness
New product development and innovation is likely to remain a key tool for driving sales growth in ice cream over the forecast period. New product launches help to drive consumer engagement with the category, highlighting either an existing or new brand.
Private label sees strong growth opportunities as consumers look for value
Private label has experienced strong growth in ice cream during the last few years of the review period amidst the higher cost of living and elevated inflation. Demand for ice cream remains high due to consumers wanting to enjoy the occasional treat or moment of indulgence, but there are opportunities for private label to increase its share by offering a cheaper substitute to the more premium brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Australia?
- Which are the leading brands in Ice Cream in Australia?
- How are products distributed in Ice Cream in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Australia - Category analysis
KEY DATA FINDINGS
Premium ice cream proving popular in 2025 while plant-based products make gains
Competitive landscape sees little change as top two players dominate
Supermarkets and convenience retailers drive sales despite rise of e-commerce
Bright outlook for ice cream as economic pressures ease
New product development set to focus on health and wellness
Private label sees strong growth opportunities as consumers look for value
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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