Sales of ice cream are projected to see steady growth in retail value and volume terms over the forecast period. Ice cream is perceived as an indulgent treat by consumers and even amidst a shift in consumer habits towards healthier diets there is still room for the occasional treat.
New product development and innovation is likely to remain a key tool for driving sales growth in ice cream over the forecast period. New product launches help to drive consumer engagement with the category, highlighting either an existing or new brand.
Private label has experienced strong growth in ice cream during the last few years of the review period amidst the higher cost of living and elevated inflation. Demand for ice cream remains high due to consumers wanting to enjoy the occasional treat or moment of indulgence, but there are opportunities for private label to increase its share by offering a cheaper substitute to the more premium brands.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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