PROSPECTS AND OPPORTUNITIES
Sales are projected to increase driven by price hikes and innovation in plant- and water-based products.
Over the forecast period, the ice cream category is projected to experience modest growth in both volume and value terms in the UK, largely underpinned by consumers’ enduring desire for indulgent treats. However, the primary driver of value growth is expected to be rising prices as key ingredients such as cocoa and cream have seen significant cost inflation, which is pushing up retail prices across the category.
Bite-sized ice creams are booming as they meet demand for healthier, portion-controlled indulgence.
Health and wellness trends are reshaping the UK ice cream market, with bite-sized formats gaining traction as consumers seek indulgence in moderation. Rising awareness around calorie intake and portion control has driven demand for smaller, more convenient treats that align with balanced lifestyles.
Innovation in fortified ice cream is accelerating, increasingly appealing to fitness-focused consumers
Beyond the increasing presence of bite-sized formats, fortified and functional ice cream is also rapidly emerging as a key player in the evolving landscape of health-conscious indulgence. Consumers are increasingly looking for foods that offer added nutritional value, such as high protein, low sugar, and increased fibre, without sacrificing taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in United Kingdom?
- Which are the leading brands in Ice Cream in United Kingdom?
- How are products distributed in Ice Cream in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the United Kingdom - Category analysis
KEY DATA FINDINGS
At-home indulgence fuels recovery of ice cream market
Branded players regain ground thanks to focus on innovation and channel expansion
Online and convenience channels grow, challenging the dominance of supermarkets.
Sales are projected to increase driven by price hikes and innovation in plant- and water-based products.
Bite-sized ice creams are booming as they meet demand for healthier, portion-controlled indulgence.
Innovation in fortified ice cream is accelerating, increasingly appealing to fitness-focused consumers
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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