Ice cream remains a staple indulgence in Hungary, with sales expected to see steady growth in value and volume terms over the forecast period. Local preferences are, however, increasingly being infused with global trends.
Ice cream innovation is booming thanks to tech-enabled production that allows intricate layering, inclusions, and flavour complexity. This is evident, for example, in the multi-texture SKUs offered under Lidl’s Gelatelli private label line or Tesco’s finely formulated pistachio ice cream lines.
An increasing focus on sustainability and health priorities are set to shape long-term innovation in the market, with more plant-based and low-allergen offerings appearing on Hungarian shelves. Vegan products are multiplying, with richer formats and added nutrients like B12 vitamins addressing nutritional gaps, especially in urban centres.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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