PROSPECTS AND OPPORTUNITIES
Strong growth is anticipated as plant-based ice cream boosts sales
Ice cream sales in Israel are expected to remain stable in volume terms over the forecast period, while value growth is projected to slow from 2025 onwards. Continued price increases are likely early in the forecast, driven by rising national debt and ongoing economic uncertainty.
Premium and plant-based ice cream is set to drive growth through innovation and expansion
Premium products are anticipated to continue driving growth throughout the forecast period, with an increasing number of launches and product offerings expected. Ben & Jerry’s new factory will enable greater production capacity and a broader product range.
Social media is expected to influence ice cream trends and sales
Social media trends are expected to continue playing a significant role in shaping the Israeli ice cream market over the forecast period, as consumers remain highly influenced by viral food content. For instance, in July 2024, a social media-driven craze for Sweet Bamba Crunch ice cream bars saw prices surge from the typical ILS10 to as high as ILS30, with many retailers selling out rapidly or imposing purchase limits due to overwhelming demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Israel?
- Which are the leading brands in Ice Cream in Israel?
- How are products distributed in Ice Cream in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Israel - Category analysis
KEY DATA FINDINGS
Price driven growth and indulgence trends support ice cream sales in 2025
Unilever Israel Ltd retains its lead with a focus on launches and innovation
Discounters continue to lead the market as local consumers seek lower price points
Strong growth is anticipated as plant-based ice cream boosts sales
Premium and plant-based ice cream is set to drive growth through innovation and expansion
Social media is expected to influence ice cream trends and sales
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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