PROSPECTS AND OPPORTUNITIES
Strong continued demand for ice cream, boosted by expanded distribution
Sales of ice cream in Croatia are expected to rise steadily in volume terms over the forecast period, reflecting sustained demand from both local consumers and tourists, the latter of which will boost seasonal consumption. Distribution channels have also evolved, with increased adoption of e-commerce and quick-commerce platforms like Wolt and Glovo, boosting accessibility in urban centres and popular tourist destinations.
Innovation and digital engagement will drive growth
Croatia’s ice cream industry has seen notable advancements in recent years. Ledo has been a pioneer in this regard, with innovative launches such as Macho Banana Crunch and King Harmony, emphasising premium flavours and textures.
Multipacks will gain traction
With the ice cream landscape becoming increasingly competitive, offering larger quantities at a reduced price point has become a key strategy. The rising popularity of multipacks reflects this trend, as players look to satisfy consumers' desire for better value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Croatia?
- Which are the leading brands in Ice Cream in Croatia?
- How are products distributed in Ice Cream in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Croatia - Category analysis
KEY DATA FINDINGS
Premiumisation and revival of tourism are driving ice cream sales
Ledo continues to dominate sales
E-commerce remains niche channel, despite strong growth
Strong continued demand for ice cream, boosted by expanded distribution
Innovation and digital engagement will drive growth
Multipacks will gain traction
Snacks in Croatia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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