PROSPECTS AND OPPORTUNITIES
Ice is set to showcase steady growth and strategic innovations across the forecast period
Sales of ice cream in the Philippines are expected to rise steadily over the forecast period, with both retail value and volume sales projected to see moderate growth. While impulse ice cream will record growth, the take-home segment will continue to account for the largest share of overall retail value sales, supported by a strong culture of shared consumption.
Players are set to widen access to ice cream through value pricing and product diversification
Amid ongoing global economic uncertainty, the Philippine ice cream market is expected to see a growing emphasis on affordability, with brands increasingly introducing budget-friendly products to meet the needs of price-sensitive consumers. In a country where value-for-money remains a primary driver of purchasing decisions, especially for daily indulgences like ice cream, affordability will gain importance over the forecast period.
Brands are set to tap into localised innovation and seasonal demand
Across the forecast period, ice cream will be increasingly shaped by a combination of localised product development and targeted seasonal marketing. Brands will tailor offerings to reflect Filipino tastes and cultural dining habits, while strategically timing launches to align with periods of heightened consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Philippines?
- Which are the leading brands in Ice Cream in Philippines?
- How are products distributed in Ice Cream in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the Philippines - Category analysis
KEY DATA FINDINGS
Moderate growth is driven by plant-based and impulse ice cream in 2025
Unilever RFM Ice Cream retains its lead while Aice emerges as the most dynamic player
Ice cream distribution remains led by supermarkets, with small local grocers driving growth
Ice is set to showcase steady growth and strategic innovations across the forecast period
Players are set to widen access to ice cream through value pricing and product diversification
Brands are set to tap into localised innovation and seasonal demand
Snacks in the Philippines - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!