Sales of ice cream in the Philippines are expected to rise steadily over the forecast period, with both retail value and volume sales projected to see moderate growth. While impulse ice cream will record growth, the take-home segment will continue to account for the largest share of overall retail value sales, supported by a strong culture of shared consumption.
Amid ongoing global economic uncertainty, the Philippine ice cream market is expected to see a growing emphasis on affordability, with brands increasingly introducing budget-friendly products to meet the needs of price-sensitive consumers. In a country where value-for-money remains a primary driver of purchasing decisions, especially for daily indulgences like ice cream, affordability will gain importance over the forecast period.
Across the forecast period, ice cream will be increasingly shaped by a combination of localised product development and targeted seasonal marketing. Brands will tailor offerings to reflect Filipino tastes and cultural dining habits, while strategically timing launches to align with periods of heightened consumption.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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