PROSPECTS AND OPPORTUNITIES
Sales will be boosted by increased tourism over the forecast period
Ice cream sales are projected to increase during the forecast period in both volume and value terms. Within foodservice, expansion is likely to be driven by increased tourism in Portugal.
Social media engagement will remain a key driver of sales
Social media serves as a significant channel for ice cream brands to monitor consumer preferences, a trend that is expected to continue over the forecast period. Ola, a Unilever brand, has over 8.
Sustainability trend will continue apace
Sustainability is a significant consideration for ice cream companies. For Unilever, it is integrated into the company’s business practices, through, for example, selecting suppliers with certified production processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Portugal?
- Which are the leading brands in Ice Cream in Portugal?
- How are products distributed in Ice Cream in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Portugal - Category analysis
KEY DATA FINDINGS
Growth for ice cream in 2025 as players innovate and compete on price
Unilver retains leading position thanks to success of its key brands
Small local grocers benefit from impulse purchases of single-portion ice cream
Sales will be boosted by increased tourism over the forecast period
Social media engagement will remain a key driver of sales
Sustainability trend will continue apace
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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