PROSPECTS AND OPPORTUNITIES
Ice cream set to benefit from premiumisation with new flavours and formats
Sales of ice cream are expected to continue falling over the forecast period in retail value and volume terms. However, sales are expected to decline at a slower rate in value terms compared to volume terms, which is linked in part to the premiumisation of ice cream.
Seasonal and collaborative product introductions set to drive innovation
Each year, ice cream brands release many new products, most of which are seasonal and are only sold for a short period of time, and they are constantly being rotated. Some new product launches are the result of collaborations with other brands, such as beverage brands, restaurants, or cartoon characters.
Players responding to the call for healthier ice cream options
In the past, ice cream was advertised as delicious and refreshing, but increasingly ice cream brands have been mentioning its health benefits in their advertisements. As consumers become more health-conscious, ice cream brands are having had to come up with healthier alternatives to capture this demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Thailand?
- Which are the leading brands in Ice Cream in Thailand?
- How are products distributed in Ice Cream in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Thailand - Category analysis
KEY DATA FINDINGS
Thailand's ice cream market declines due to economic factors and competition from unpackaged ice cream
Unilever leads while Chomthana benefits from innovation and fan marketing
Small local grocers leads distribution while e-commerce is the most dynamic channel
Ice cream set to benefit from premiumisation with new flavours and formats
Seasonal and collaborative product introductions set to drive innovation
Players responding to the call for healthier ice cream options
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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