Sales of ice cream are expected to continue falling over the forecast period in retail value and volume terms. However, sales are expected to decline at a slower rate in value terms compared to volume terms, which is linked in part to the premiumisation of ice cream.
Each year, ice cream brands release many new products, most of which are seasonal and are only sold for a short period of time, and they are constantly being rotated. Some new product launches are the result of collaborations with other brands, such as beverage brands, restaurants, or cartoon characters.
In the past, ice cream was advertised as delicious and refreshing, but increasingly ice cream brands have been mentioning its health benefits in their advertisements. As consumers become more health-conscious, ice cream brands are having had to come up with healthier alternatives to capture this demand.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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