PROSPECTS AND OPPORTUNITIES
Continued growth momentum, particularly for less established brands with their discounted offerings
Ice cream in Indonesia is expected to see solid growth over the next five years, driven by untapped potential and changing consumer preferences. Retail sales are forecast to rise at a current value CAGR of 3% (negligible 2025 constant value CAGR) to reach IDR18.
Premiumisation and flavour innovation expected to contribute to continued growth
Ice cream has seen significant growth in Indonesia thanks to the strategic efforts of key players like Unilever and Alpen Food Industry (Mengniu), and this is expected to continue moving forward. These companies consistently introduce new products and maintain a strong social media presence, leveraging viral trends to generate consumer hype and drive sales.
Multipack ice cream set to see a rising trend due to the economical price per unit
Take-home ice cream has traditionally experienced limited popularity in Indonesia, mainly due to its higher price per unit, limited availability in retail outlets, and the constrained freezer space in many households. Nevertheless, this category has begun to show growth, especially among more affluent consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Indonesia?
- Which are the leading brands in Ice Cream in Indonesia?
- How are products distributed in Ice Cream in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Indonesia - Category analysis
KEY DATA FINDINGS
Innovation and strategic pricing drive growth in ice cream in 2025, although at a slower rate
Unilever maintains its lead with launches and consumer engagement, while Alpen Food Industry performs well
Convenience stores takes the lead due to widespread outlets and broad product range
Continued growth momentum, particularly for less established brands with their discounted offerings
Premiumisation and flavour innovation expected to contribute to continued growth
Multipack ice cream set to see a rising trend due to the economical price per unit
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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