PROSPECTS AND OPPORTUNITIES
Modest growth expected, with opportunities in single-portion and bulk dairy formats
Retail volume sales of ice cream in Lithuania are expected to grow at a modest pace over the forecast period, as the market is already relatively saturated and presents limited opportunities to increase consumption. However, given the high seasonality of ice cream sales, market players may invest more heavily in consumer education to promote the benefits of take-home ice cream beyond the summer months.
Limited demand for plant-based ice cream in Lithuania, due to strong dairy tradition
Lithuania has a well-established domestic dairy industry, in which ice cream plays a significant role. As a result, consumer demand for plant-based ice cream remains very low, and this is unlikely to change over the forecast period.
Health trends will have limited impact on ice cream
Across other areas of the snacks market, producers are increasingly focusing on health-oriented innovations. By contrast, in ice cream, while there is growing demand for lower-sugar options, this has not translated into a desire for sugar-free products or those made with artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Lithuania?
- Which are the leading brands in Ice Cream in Lithuania?
- How are products distributed in Ice Cream in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Lithuania - Category analysis
KEY DATA FINDINGS
Warmer weather supports ice cream sales, but seasonality remains a challenge
Private label broadens its appeal
Supermarkets dominates sales but e-commerce gains ground
Modest growth expected, with opportunities in single-portion and bulk dairy formats
Limited demand for plant-based ice cream in Lithuania, due to strong dairy tradition
Health trends will have limited impact on ice cream
Snacks in Lithuania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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