PROSPECTS AND OPPORTUNITIES
Plant-based ice cream to see continued significant growth
Ice cream is set to score slight current value growth over the forecast period, though sales are expected to fall at constant 2025 prices, with volumes set to stagnate. Demand will be supported by unit prices going down over the forecast period, following several years of unit price increases.
Technological developments influencing innovation
Innovation in ice cream is increasingly being driven by advances in manufacturing, ingredient processing, and digital traceability. Brands are leveraging precision portioning and automated moulding to create smaller, more convenient formats like ice cream pralines and sticks, catering to the trend of mindful indulgence.
Glacio to continue to focus on innovation
In 2024/2025, leading manufacturer, Glacio, distributor of Ijsboerke in Belgium, focused its innovation activity on smaller formats, ice cream pralines and sticks such as the new launch, Frisko Noisella. Given consumers’ growing interest in mindful indulgence, the company plans to relaunch its low-fat and low-sugar Ijsboerke line based on a new recipe from 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Belgium?
- Which are the leading brands in Ice Cream in Belgium?
- How are products distributed in Ice Cream in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Belgium - Category analysis
KEY DATA FINDINGS
Ice cream hit by increasing cost of raw materials
Leader faces growing competition from private label
Private label offer bolsters strength of supermarkets
Plant-based ice cream to see continued significant growth
Technological developments influencing innovation
Glacio to continue to focus on innovation
Snacks in Belgium - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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