PROSPECTS AND OPPORTUNITIES
Ice cream poised for continued growth
Ice cream is expected to continue registering steady volume growth in Romania over the forecast period. Its traditional seasonality is gradually diminishing, supporting more consistent sales throughout the year.
Growing number of cross-brand partnerships, while market will remain concentrated at company level
Ice cream in Romania remains concentrated from a company perspective, following mergers, acquisitions, and strategic partnerships established during the review period. However, the category continues to be fragmented at a brand level.
Plant-based offerings will strengthen their appeal
Driven by the growing consumer shift towards healthier lifestyles, plant-based ice cream will remain the most dynamic category over the forecast period. With demand continuing to rise, manufacturers are likely to focus on strengthening distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Romania?
- Which are the leading brands in Ice Cream in Romania?
- How are products distributed in Ice Cream in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Romania - Category analysis
KEY DATA FINDINGS
Ice cream continues to grow, driven by impulse purchases and reduced seasonality
Unilever holds a firm led, while Valsoia leads plant-based growth
Modern retail leads distribution, with discounters and convenience stores driving growth
Ice cream poised for continued growth
Growing number of cross-brand partnerships, while market will remain concentrated at company level
Plant-based offerings will strengthen their appeal
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DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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