Competitive Landscape
Magnum Icc Defends Leadership as Rivals Innovate on Texture and Snacking
Ice cream in Germany remains concentrated, with the leading player, Magnum ICC Germany GmbH, set to retain 26% value share in 2026, followed by Froneri Schöller GmbH at 14%. Aldi Einkauf GmbH & Co oHG and Bofrost Dienstleistungs GmbH & Co KG are also set to sustain notable share of 7% each.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Germany?
- Which are the leading brands in Ice Cream in Germany?
- How are products distributed in Ice Cream in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Germany - Category analysis
Key Data Insights
Ice Cream Summary
Multisensory Innovation and Resilient Demand Drive German Ice Cream Growth
Portion Control and Mini Formats Drive Affordability in Take-Home Ice Cream
Premiumisation and Plant-Based Innovation Drive Market Polarisation
Promotions and Targeted Pricing to Sustain Treat Occasions Amid Caution
Artisanal and Premium Brands to Intensify Competition with Multisensory Appeal
Plant-Based Innovation to Outpace Category Growth
Magnum Icc Defends Leadership as Rivals Innovate on Texture and Snacking
Discounters Extend Lead as Price Focus Drives Format Choices
E-Commerce Secures Niche as Take-Home Purchases Stay Offline
Interactive Packaging and Customisation Shape New Product Development
Patented Formats and Co-Branding Elevate the Snacking Experience
Strategic Investments in Proprietary Design Redefine Competitive Dynamics
Snacks in Germany - Industry Overview
2026 Developments
Key Data Insights
Price Sensitivity and Inflation Drive a Defensive Shift in German Snacks
Affordability and the Stapling of Snacks Drive Private Label Innovation
Functional Ingredients and Gut Health Reshape the German Snacks Landscape
Economic Uncertainty, Affordability and Supply Chain Resilience
Functional Ingredients and Health-Conscious Snacking
Indulgence, Exotic Flavours and Nostalgic Comfort
Ferrero Maintains Leadership as Private Label Pressures Brands
Discounters Extends Lead as Price Pressures Shift Shopper Habits
Retail E-Commerce Struggles to Scale as Offline Giants Dominate
Balancing Functional Benefits with Experiential Indulgence
Strategic Pack Sizing and Rapid Flavour Adaptation
Shifting Brand Loyalty and the Rise of Retail Gatekeepers
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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