Starting from 2026, the German ice cream market is projected to recover from the slight dip in sales seen in 2025. Overall sales are set to climb back to just above 2024 levels in 2026 and then maintain moderate growth through the remainder of the forecast period.
Over the forecast period, Germany’s ice cream market will likely be propelled by digital and technological innovations that enhance both production and point-of-sale experiences. Social media platforms such as TikTok will also continue to drive consumer engagement, with viral frozen-treat trends prompting manufacturers and retailers to synchronise new-product launches and digital marketing campaigns with online content cycles.
Germany’s ice cream market is expected to embrace high-protein formats over the forecast period as manufacturers respond to sustained consumer interest in functional nutrition within indulgent snacks. Health-conscious younger consumers and fitness enthusiasts are driving demand for protein-enriched ice cream with clean-label claims, such as muscle-recovery and gut-health benefits, natural components, and minimal use of artificial additives.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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