PROSPECTS AND OPPORTUNITIES
Imported ice cream fuels expansion
Ice cream in Taiwan is expected to maintain steady growth throughout the forecast period, with strong potential for future expansion - especially in the imported ice cream segment. As climate change leads to an increasing number of high-temperature days, consumers are becoming more reliant on cooling products, making ice cream not just a seasonal treat but an integral part of everyday life.
Co-branding as key to ice cream innovation and growth
In an increasingly competitive landscape, cross-industry collaborations have emerged as a powerful strategy for ice cream brands to spark conversation, reach new customer segments and drive purchases. By blending the unique strengths and brand equity of partners from different sectors, ice cream is no longer just a way to beat the heat, but it becomes a multisensory experience that engages consumers through taste, visuals and culture.
Häagen-Dazs positioned for continued growth in Taiwan
Häagen-Dazs has continued to post strong sales growth in Taiwan and ranks second in both companies and brands in 2025, driven by a well-rounded marketing strategy, aggressive promotional campaigns and a robust channel presence. While the brand was originally available only through dedicated stores, it has since expanded into mainstream retail, with wide placement in supermarkets and hypermarkets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Taiwan?
- Which are the leading brands in Ice Cream in Taiwan?
- How are products distributed in Ice Cream in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Taiwan - Category analysis
KEY DATA FINDINGS
Ice cream remains resilient, with sales driven by rising temperatures, product innovation and retail promotions
Lucky Royal set to debut on emerging stock board
Convenience stores and supermarkets lead ice cream sales in Taiwan
Imported ice cream fuels expansion
Co-branding as key to ice cream innovation and growth
Häagen-Dazs positioned for continued growth in Taiwan
Snacks in Taiwan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!