Ice cream in Taiwan is expected to maintain steady growth throughout the forecast period, with strong potential for future expansion - especially in the imported ice cream segment. As climate change leads to an increasing number of high-temperature days, consumers are becoming more reliant on cooling products, making ice cream not just a seasonal treat but an integral part of everyday life.
In an increasingly competitive landscape, cross-industry collaborations have emerged as a powerful strategy for ice cream brands to spark conversation, reach new customer segments and drive purchases. By blending the unique strengths and brand equity of partners from different sectors, ice cream is no longer just a way to beat the heat, but it becomes a multisensory experience that engages consumers through taste, visuals and culture.
Häagen-Dazs has continued to post strong sales growth in Taiwan and ranks second in both companies and brands in 2025, driven by a well-rounded marketing strategy, aggressive promotional campaigns and a robust channel presence. While the brand was originally available only through dedicated stores, it has since expanded into mainstream retail, with wide placement in supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsThis report originates from Passport, our Ice Cream research and analysis database.
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