PROSPECTS AND OPPORTUNITIES
Demand set to remain robust despite stubbornly high inflation
Ice cream is expected to post solid growth in retail volume and current value sales throughout the forecast period. Although high inflation is likely to persist in Turkey for some time, these types of products should continue to be seen as an affordable indulgence by most consumers, particularly given the expanding offer of economy brands, private label lines and more economical bulk formats and multipacks.
Health-oriented products will continue to gain popularity
In keeping with developments across snacks in Turkey, healthy alternatives are expected to become more popular and be a focal point for innovation in ice cream over the forecast period. Varieties that are lower in sugar and/or fat such as Golf Maras Usulü Light should perform particularly well amidst increasing concern about rising obesity rates.
Unilever likely to remain to the fore in pursuing sustainability initiatives
With environmental concerns increasingly influencing the choices of Turkish consumers, ice cream manufacturers will continue working to enhance their sustainability credentials over the forecast period. One of the most active players in this regard will be category leader Unilever, which has invested heavily in efforts to minimise its carbon footprint and improve resource efficiency over recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Turkey?
- Which are the leading brands in Ice Cream in Turkey?
- How are products distributed in Ice Cream in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Turkey - Category analysis
KEY DATA FINDINGS
Ice cream continues to expand at an impressive pace in volume and value terms
Unilever retains a dominant position in the impulse and take-home categories
Discounters remains the most important distribution channel
Demand set to remain robust despite stubbornly high inflation
Health-oriented products will continue to gain popularity
Unilever likely to remain to the fore in pursuing sustainability initiatives
Snacks in Turkey - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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