PROSPECTS AND OPPORTUNITIES
Consumers expected to look for added skin care benefits in their make-up
Colour cosmetics is projected to see stronger growth over the forecast period compared to the review period, in value terms (at constant 2024 prices). This growth is expected to be driven by rising incomes in Vietnam, which should encourage consumers, especially younger ones, to allocate more of their budget to make-up as part of their daily routines.
Local players could benefit from greater insight into local preferences
Consumers are increasingly favouring comfortable, long-lasting make-up formulations that enhance natural beauty while providing hydration. Given that many Vietnamese individuals have naturally darker lip tones, matte hydrating lipstick products are in high demand, offering non-drying, transfer-resistant wear while also softening and enhancing lip colour.
Health and convenience expected to be the focus on innovation
New textures and formats are expected to become more prevalent across all categories in Vietnam’s colour cosmetics market over the forecast period, offering greater convenience for daily use and travel-friendly applications. Lightweight, easy-to-blend formulas such as serums or gel-based or stick foundation/concealer, and cushion, cream or stick blusher are anticipated to see strong growth in the coming years, catering to consumers seeking effortless application and portability.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Vietnam - Category analysis
KEY DATA FINDINGS
Social media and new product development helping to fuel growth
L'Oréal remains on top with players using social media to reach younger consumers
E-commerce continues to take big strides in colour cosmetics
Consumers expected to look for added skin care benefits in their make-up
Local players could benefit from greater insight into local preferences
Health and convenience expected to be the focus on innovation
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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