Colour cosmetics is projected to see gradually rising double-digit retail volume and value (constant 2024 prices) growth in the forecast period. This forecast is backed by a bright outlook for both mass and premium colour cosmetics.
Colour cosmetics virtual try-on services are enhancing online shopping experiences, with consumers drawn to suggested products and recommendations. Malaysian consumers are increasingly attracted by thematic colour cosmetics ranges produced under licenced designs.
Malaysian consumers are showing greater interest in clean beauty or fresh look make-up routines, with a preference for natural shades. In response, the owners of many colour cosmetics brands are focusing on launching natural, fresh and clean make-up looks.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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