PROSPECTS AND OPPORTUNITIES
Demand set to rise with easing of pressure on consumer purchasing power
Colour cosmetics is expected to see value sales grow over the forecast period. The rather low growth rate expected for colour cosmetics in 2025 is linked to pressure on purchasing power.
Demand for premium cosmetics to recover over the forecast period
Premium colour cosmetics brands lost share to mass brands in 2023 and 2024. Indeed, in the context of high prices and pressure on purchasing power, consumers (especially young consumers in the Gen Z and Alpha demographics) opted for mass brands.
Health and personal care stores to continue developing in colour cosmetics
The rapid development of health and personal care stores is expected to continue over the forecast period, and it is likely to have a significant impact on the dynamics of colour cosmetics. Indeed, brands distributed through retailers such as Kruidvat and Medi-Market (both mass brands, such as Cosnova and Catrice, and those in the premium segment, such as Clinique and Estée Lauder) are likely to gain share.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Belgium - Category analysis
KEY DATA FINDINGS
Price stabilisation
L'Oréal’s rivals close the gap
Supermarkets and small local grocers the largest channels
Demand set to rise with easing of pressure on consumer purchasing power
Demand for premium cosmetics to recover over the forecast period
Health and personal care stores to continue developing in colour cosmetics
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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